Tomorrow night at Playhouse Square, I’ll be hosting Ina Garten, aka the Barefoot Contessa, the brain and heart behind what has become an adored brand. And such is the subject of our talk, business and brands, as well as food and cooking. She, like me, is something of an accident—that is, Garten never set out to do what she is doing. She knew by age thirty that she didn’t want to be entombed as a policy wonk in D.C., so she put a low-bid offer on a prepared foods store in the Hamptons and got it. It had a felicitous name, which she kept, and with absolutely no training, she built it into a solid business, eventually branching out into catering. In 1996, after 18 years, she was ready to move on. More or less as Read On »

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