Baking bread is one of the oldest forms of cooking, fundamental to civilization and satisfying to the individual soul. Is it because baking bread is so powerful that so many fear it, feel that it’s beyond them? Baking bread is easy and and its pleasures are deep, not just for the one baking but for everyone in the house. The smells of baking bread are a natural analgesic and stress reliever, the bread itself nourishing. This fall, talking with my partner in digital productions Will Turnage (by day, Will is the upstanding VP of Technology and Invention at R/GA, a digital ad agency—I want to be a VP of Invention!; by night he’s a digital Mr. Hyde), about what kind of App to do next, we looked to the iPad because tablets are the future, Read On »

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