In the headlong rush to turn everything into an app, we have created amazing apps (shazam is truly amazing) and ridiculous apps (won’t name names). The publishers of cookbooks and chefs are among them.  Some publishers (S&S, my last publisher) are not entering the market; smaller more agile ones are (Chronicle, by chance publishing my next book). But what makes a valuable app? Since teaming up with Will Turnage, VP of technology and invention for the digital media firm R/GA, I’ve been creating apps for the iPad and smartphones and so have been thinking about how to proceed.  They take a lot of time and work and so far, return on investment is spotty (except in the games department). My goal is to create only apps that take unique advantage of the technology available.  Therefore, Read On »

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How-to-make-pasta instructions almost always include putting flour on your counter or board, forming a well and cracking your eggs into the well.  I almost always wind up with egg white on my shoe when I do this.  It only dawned on me while working on the pasta dough ratio for Ratio that this well method was completely unnecessary and that I would never have to wipe egg white off my shoe again.  The dough is thoroughly mixed and kneaded till smooth so how you incorporate the eggs isn’t critical. I imagine the original reason for the well method was that it saved on cleaning a bowl, but I would rather clean a bowl than my shoe and floor.  The well method is romantic, encouraging a measure-by-eye attitude and evoking images of an Italian grandma in Read On »

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Photo by Donna Turner Ruhlman Long enamored of black and white, my wife and collaborator has been working on a series of food shots featuring not food so much as the color of food. If you like her work, let her know, spread this link on facebook or twitter, or have a look at her gallery at ruhlmanphotography.com. This last one reflects where we’ve been. Florida at the height of citrus season.  Great weather for the first time in a decade, excellent lunch at Cafe Morada, jaw achingly chewy conch fritters at Alabama Jack’s, an excellent meal at a new place on Palm Beach (my mom’s a real estate agent at Sotheby’s there) at Buccan, and delicious and genuine daiquiris at Nick and Johnny’s watching Duke’s final win (sigh). Back home and will resume posting Read On »

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Photo by Donna Turner Ruhlman Long enamored of black and white, my wife and collaborator has been working on a series of food shots featuring not food so much as the color of food. If you like her work, let her know or have a look at her gallery at ruhlmanphotography.com. Update: In response to a comment below, Donna says she can make available reasonably priced 11×14 prints of this photo or any of her shots on her site. Email her there or send me an email via the above contact tab, and one of us will get back to you next week. I’m on vacation from now until Monday, April 4.  Until then, check back in here every other weekday for another of Donna’s photos. As ever, I’m grateful to all who come to this Read On »

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Photo by Donna Turner Ruhlman Long enamored of black and white, my wife and collaborator has been working on a series of food shots featuring not food so much as the color of food. If you like her work, let her know, spread this link on facebook or twitter, or have a look at her gallery at ruhlmanphotography.com. I’m on vacation from now until Monday, April 4, when I’ll be back with a new post.  Until then, check back in here every other weekday for another of Donna’s photos! As ever, I’m grateful to all who come to this site, especially those who comment and keep the conversation lively! Thank you! Want more food writing? Have a look at some of my books: For deep forays into the world of professional cooking, my “Of A Read On »

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