In the headlong rush to turn everything into an app, we have created amazing apps (shazam is truly amazing) and ridiculous apps (won’t name names). The publishers of cookbooks and chefs are among them.  Some publishers (S&S, my last publisher) are not entering the market; smaller more agile ones are (Chronicle, by chance publishing my next book). But what makes a valuable app? Since teaming up with Will Turnage, VP of technology and invention for the digital media firm R/GA, I’ve been creating apps for the iPad and smartphones and so have been thinking about how to proceed.  They take a lot of time and work and so far, return on investment is spotty (except in the games department). My goal is to create only apps that take unique advantage of the technology available.  Therefore, Read On »

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At last, thanks entirely to app developer, marketing genius and avid cook, Will Turnage, and graphic designer Leah McCombe, the Ratio smart phone application can be downloaded by those who use android devices! Thank you Will and Leah. Android users, scan this QR or click the link above.  Let me know in comments if you have any problems! For those who don’t know what Ratio is or does, watch the demo below. The Ratio app is a cooking tool, a calculator of ingredients for 30 different fundamentals, from cake and muffin batters to bread doughs to vinaigrettes, to sausages and brine. I find it invaluable.  If I just need a couple cups of brine, I plug in the amount I want and it calculates the salt for me.  Same for if I have 28 ounces Read On »

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