I first read about a new self-published iBook, 25 Classic Cocktails, published to iTunes, when Tampa journalist Jeff Houck wrote about entrepreneurial food people turning to digital devices. Donna and I recently published The Book of Schmaltz to the iTunes app store, a short cookbook on making and cooking with rendered chicken fat, an underappreciated cooking technique. Meanwhile, ingenious folks in Tampa came together to publish a book whose title requires no explanation. But the book does warrant explanation. Each recipe, some common, some I hadn’t heard of (one per screen), includes the recipe, a very brief history, one instructional video of the drink made and one quick montage video. At the bottom of the screen is a fat bar that, when tapped, displays all ingredients and, with a tap, their definition and description and helpful Read On »

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