Announcing the Le Creuset Techniques Video Series and Le Creuset giveaway.
In December, in Charleston, SC, promoting my book, Ruhlman’s Twenty, I met Will Copenhaver and Grimsley Matkov, from the Marketing Communications team at Le Creuset US. They loved my book (and the many pictures of the food we cooked in Le Creuset products Donna shot). I told them I love Le Creuset, it’s the best stuff on the market, that’s why I use it.
A month later, while cooking in Key West (brought my 7-quart Le Creuset French oven along with other tools), a colleague of mine, Warren Johnson, of Taste Five Media in Charleston, asked if I’d consider working with Le Creuset. I told him nothing would please me more, and Warren got to work.
I’ve long wanted to collaborate with a cookware company whose product I truly loved. I didn’t expect to connect with one of my absolute favorites in the industry. Le Creuset cast iron enamel is simple the best I’ve encountered anywhere, period. It’s the go-to pot for braises, soups, stocks, deep-frying, stovetop grilling, roasting. There’s really nothing you can’t do in these things.
Warren called me and said Will and Grimsley would like you to do a series of technique-oriented videos using Le Creuset products. Twist my arm and force me to spend a weekend cooking and eating in Charleston!
Every couple of weeks, we’re going to post a new technique, and Le Creuset is going to give away some of its awesome wares. I’ll be on Twitter @ruhlman watching the #LeCreuset hashtag to answer cooking questions. A great deal for all.
And Le Creuset will be giving away tons of there stuff each time one appears!
Their succinct entry form on this page has an optional box, asking for a cooking story, a cooking tip, a cooking nightmare. We don’t know what we’re going to do with what you write (have to see what we get), but I and Will and Grimsley at Le Creuset know that cooking is not a solitary activity, we do it as families (I hope!!!), we do it with friends, we do it in communities. Food and story bind us together and keep us connected. And nourished. And healthy. And happy. Hope you’ll share a story a recipe a technique.
Never stop cooking!
Technique #1: Baking: The Amazing Effect of Baking Bread In a French Oven