In the headlong rush to turn everything into an app, we have created amazing apps (shazam is truly amazing) and ridiculous apps (won’t name names). The publishers of cookbooks and chefs are among them.  Some publishers (S&S, my last publisher) are not entering the market; smaller more agile ones are (Chronicle, by chance publishing my next book). But what makes a valuable app? Since teaming up with Will Turnage, VP of technology and invention for the digital media firm R/GA, I’ve been creating apps for the iPad and smartphones and so have been thinking about how to proceed.  They take a lot of time and work and so far, return on investment is spotty (except in the games department). My goal is to create only apps that take unique advantage of the technology available.  Therefore, Read On »

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YES! It’s true!  The mad genius at Polyscience, Philip Preston—creator of the anti-griddle, the smoke gun (looks like paraphernalia I used to oogle at High Times on Coventry in the 70s), and other magico creations to make cooking more fun—has sent me the latest version of the Polyscience professional immersion circulator for sous vide cooking to play with, something I am eagerly doing.  But as I already have one, there is nothing for me to do but give this sleek machine away to one lucky reader! First, the circulator: the original now seems like a little Datsun compared to this sleek Beemer. Its design has been honed, its size has been tightened, its power enhanced. This baby operates great. Leave a comment on how you want to use the circulator along with a working email Read On »

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