A visit to the Cheesecake Factory In Suburban Cleveland, or, How To Use a Fancy Pants Word Like “Insipid” Twice In a Two-Minute Video (insipid: 1. without flavor, tasteless 2. not exciting or interesting, dull; lifeless). A week or so ago I made fun of author and journalist Kelly Alexander after she wrote an article in praise of the Cheesecake Factory. She quickly issued a challenge by email: “OK, Ruhlman: A wager is in order, clearly. If you go to the Cheesecake Factory, taste that miso salmon, and after that can honestly tell me it doesn’t rock, I will not only pay for your salmon but will personally buy 15 copies of Ratio. If you go and eat it and then concede that it tastes good, you have to blog KELLY ALEXANDER IS RIGHT ABOUT Read On »

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