Toward the end of Forrest Pritchard‘s memoir Gaining Ground, about his becoming a livestock farmer, he writes a chapter that I want to call attention to, and expand on, as we are now at the height of farmers’ markets, and this is in fact national farmers market week. I requested a Q&A to address continual questions he gets from friends and customers. Forrest, why is food at the farmers’ market so expensive?! On our farm, the food we raise reflects our true cost of organic production. When we set our prices, we do exactly what every other business in America does: we factor in our expenses, and establish a modest profit margin. That way, we’ll always be around to farm the following year. It’s Economics 101. Everywhere we go, there’s a price-quality association in our Read On »
Posts Categorized: Food Culture
An interesting website that provides information for farmers in today’s day in age, via Modern Farmer.
It made so much sense the second I read it. One of those “of course!” moments. It was, not atypically, while reading Michael Pollan in his NYTimes magazine story a few years ago about how no one cooks anymore (really?). Certainly in the 1980s and 1990s most of the country relied on reheating already-cooked food for their meals. And perhaps as a result, at least in part, we became a grossly obese country where seemingly the only people who dieted were the people who were already thin, and the rest made increasingly bizarre, unsustainable stabs at it. A physically sick country, a confused country—don’t get me started. The “of course” moment. It didn’t come from Pollan, but rather from a researcher he interviewed, Harry Balzer, who works for the market research behemoth NPD, and studies all kinds of Read On »
Learn more about the food trucks rolling around the streets of Detroit, Hour Detroit.
A delicious spring treat for all and here are a few recipes for them, via WSJ.