Toward the end of Forrest Pritchard‘s memoir Gaining Ground, about his becoming a livestock farmer, he writes a chapter that I want to call attention to, and expand on, as we are now at the height of farmers’ markets, and this is in fact national farmers market week. I requested a Q&A to address continual questions he gets from friends and customers. Forrest, why is food at the farmers’ market so expensive?! On our farm, the food we raise reflects our true cost of organic production. When we set our prices, we do exactly what every other business in America does: we factor in our expenses, and establish a modest profit margin. That way, we’ll always be around to farm the following year. It’s Economics 101. Everywhere we go, there’s a price-quality association in our Read On »
Posts Categorized: Food Business
TCHO is changing how chocolate is being made and how it tastes, via Civil Eats.
Two students in NYC have come up with a program that allows low income families to exchange compost for fresh produce, via Greatist.
An interesting website that provides information for farmers in today’s day in age, via Modern Farmer.
Donna and I arrived in New York last Tuesday to begin setting up our city outpost in the West Village, and we were struck anew by the extraordinary dining scene there. I plotted three very different theatrical performances, and they parallel the dynamism and diversity of the traditional, quirky, experimental food of NYC. I wonder if these traits cause coincidences. Last year I had a surprise encounter with my news mentor, Arthur Gelb, returning me to the Times, formative if unhappy years. This year we arrived in Times Square to have a pre-show cocktail at Sardi’s. We hadn’t been there a few minutes, and I don’t know what we’d said other than placing an order for a wine and a martini, but we’d struck up a conversation with a woman seated catty-corner to us. She said, “You Read On »