I’ve heard so many chefs say they look for cooks with “passion,” I just kind of accepted it without thinking. But I’ve long since stopped listening to this. What does passion mean? That you love to cook? That you work really hard? I have no idea, which is why I try not to use the word. Thomas Keller agrees. Speaking about this issue a while ago, he wanted people to use the word desire. But I think there’s an even better word, one that describes Keller’s extraordinary success in the kitchen, and it’s a quality that will lead to success in any area of life.
As ever, thanks here go to the extraordinary Diane Cu and Todd Porter, white on rice couple, who were inspired to shoot the above video in San Francisco this past fall.